The goal of EWG VERIFIED Ingredients is to improve the market for clean personal care earlier in the product formulation process and deeper in the global cosmetics supply chain.” “As EWG’s Skin Deep has revolutionized consumer awareness about cosmetics safety and EWG VERIFIED has become the premier mark for clean beauty products in recent years, cosmetics ingredient makers and formulators from around the world have asked if their ingredients and proprietary mixtures can qualify for our VERIFIED certification,” said EWG President Ken Cook. These programs also further EWG’s mission to educate consumers on the health and safety of the products they use every day.Ĭertification for Individual Ingredients and Compositions They also expand the rigorous third-party health and safety certification program for personal care products, EWG VERIFIED, a mark now found on more than 1,800 products sold by almost 300 companies. The new programs build on Skin Deep, the popular web- and app-based consumer guide that draws more than 8 million people a year to its health ratings for 76,000 products and 9,135 ingredients. EWG aims to dramatically extend its influence across the personal care market with a new initiative that will, for the first time, enable cosmetics ingredient manufacturers to earn the coveted EWG VERIFIED : For Your Health certification for individual ingredients and ingredient compositions.ĮWG will also launch to the full personal care industry a program it has piloted with leading cosmetics companies, in which EWG scientists collaborate directly with their counterparts at cosmetics brands and with formulators to improve scores in the Skin Deep cosmetics database and evaluate products to earn the EWG VERIFIED mark.
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